“Flydoscope is a publication which, because of its high quality, supports and strengthens the regeneration of our image and enjoys a strong sense of identification with our passengers.”
Yves Hoffmann, communication manager, LuxairGroup.
Enormous success for Flydoscope:
the inflight magazine of the national airline Luxair records the largest growth of the whole Luxembourg press, with a 58,5% increase in readership 'last period' according to the Plurimedia TNSIlRES 2010/11 survey.
Since September 2011, Flydoscope has had a new layout and more pages.
Flydoscope offers straightforward structuring in several distinct sections, magazine pages with high quality coverage, a Business section with identified headings (Finance, Tax and Administration, ICT and HR), a guide section with the best addresses in Luxembourg and the capital cities served by Luxair, as well as a section devoted to LuxairGroup information and promotions.
With a decidedly contemporary concept, Flydoscope can reach a captive and cosmopolitan target audience. Consisting primarily of high income business men and women with high decision making powers, it includes decision makers flying to Luxembourg, a target audience which is difficult to reach.
