LuxairGroup, via its two companies Luxair Luxembourg Airlines and LuxairTours, offers advertisers high visibility to additional targets: B-to-B and general public targets.
LuxairTours brochures, where the print run for some of them approaches 170,000 copies, appear on an annual basis, in chronological order: Happy Summer, LuxairTours Winter, Happy Summer Winter, Metropolis, LuxairTours Summer, Excellence. They enable future travellers to select their holiday in a thoughtful manner and are thus picked up on a regular basis. The Timetable is published twice a year (mid-March and mid-October) when the company’s timetables change.
As far as derivative products are concerned, these are original media and interesting communication opportunities: Travel Booklet, Boarding Pass, Coolikes, Buy bye bag, coach interior trim.
